News & Views

New Tourism Research Drives Strategy Shifts and Marketing Innovation

This year may have had a frenzied start as a result of rising geopolitical tensions, but luckily, there’s been an abundance of new research on travel and tourism trends to help DMOs keep a pulse on the industry. We’ve rounded up 4 studies from the first quarter of 2017 that will equip DMOs with the knowledge they need to navigate current trends impacting the travel industry.

#1. Wracking your brain around where to spend your time and money in digital marketing? Find out digital trends, and which will work best for you in the Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands Report.

#2. How are the world’s wealthiest are shaping the luxury travel industry? Euromonitor International Global Luxury Travel Trends Report covers the luxury traveler’s shift from conspicuous to conscientious consumption.

#3. With 6 out of 10 travelers looking to tack on leisure time to their business trips, the “bleisure” traveler is quickly becoming a key target for DMOs. Get a jump start on understanding this traveler segment with the Portrait of Business Travelers Study.

#4. No research round-up would be complete without the annual Skift Megatrends 2017. Every year, Skift predicts the global trends in travel for the upcoming year. This year’s report covers topics from solving overtourism problems to the ‘Festivalization’ of meetings and events.

Which research findings and travel trends are you finding most compelling in 2017? Tweet us @AboutDCI

Written By

Kate Penniall

Kate has worked in research for a variety of entities from a large public company to a local arts and music festival. As DCI's Research Associate, Kate assists both economic development and tourism clients with their research needs.

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