Northern Colorado Launches Cutting-Edge Website
May 11, 2016 | By: Rachel DeloffreOverview: As a new economic development organization, the Northern Colorado Economic Alliance (NCEA) needed to create a website that showcased the region’s business and quality of life assets to business decision makers and prospective talent.
NCEA partnered with DCI to create a best-in-class economic development website that highlights Northern Colorado’s diverse economy, industries, communities and unique attributes. Visit NorthernColorado.com to see for yourself.
Launch Date: April 2016
Budget: $84,000
Five Things DCI Loves About It:
“Why Northern Colorado” Landing Page: This ultra-interactive page encompasses many of Northern Colorado’s outstanding rankings, key facts, and unique selling points – all in one place. As users scroll down the page, the content and design keep them engaged with clever headlines, surprising facts and a variety of fun and engaging animation. The page is linked to the content management system – making it easy for NCEA to keep numbers and rankings fresh.
Easy Navigation: From any page on the website, the user can click on the navigation icon in the top right corner to view the site map. Users can intuitively expand the main landing pages to see additional sub-pages – effectively revealing the full sitemap in an easy-to-digest format. It is also easy to navigate to key areas of the site from the homepage, which uses parallax scrolling and highlights Northern Colorado’s location, unique value proposition, rankings, key industries and more.
Built Backwards from the Mobile Experience: NorthernColorado.com looks great on a desktop, but it truly shines on mobile devices. That is because this site was built backwards from the responsive mobile experience. Research shows that mobile viewing habits have continually increased to become the majority of online traffic. Navigating the site is just as easy on a mobile device, and various tabs make viewing large amounts of content on a small device seamless.
Community Pages: To showcase Northern Colorado’s many cities and towns, the communities landing page includes a new Google Map API, which allows the site to actually plot its communities and content atop the map, and links to each individual community page. Each community page contains information such as rankings, demographics, major industries/employers, transportation, colleges and universities, and quality of life.
The URL: NorthernColorado.com is not only simple, intuitive and easy to remember, it is the most ideal when it comes to search engine optimization.
Love this website as much as we do? Leave us a comment below or tweet us @aboutdci to share your reactions.
