News & Views

What’s New in Tourism Research in Early 2016

Despite the fact we’re only entering the third month of 2016, there has been no shortage of new and highly informative research studies released to help educate us on the latest travel and tourism trends. We’ve identified three studies released in the first three months of 2016 that will appeal to DMOS or anyone interested in becoming more informed on current trends impacting the travel industry.

  1. Is promoting new luxury products a priority for your DMO this year? Find out if the top 5% of households are likely to vist your destination this year in the 2016 U.S. Luxury Travel Resonance Report.
  2. For a better perspective on overall trends, the travel industry now has its very own index which shows the direction and pace of travel volume (trips involving either a hotel stay or an airline flight to and within the U.S.) on a monthly basis. Produced by the U.S. Travel Association, in consultation with Oxford Economics, the Travel Trends Index will be released on the first Tuesday of each month.
  3. And last, but not least, is the highly anticipated Skift Megatrends Report for 2016. Every January, Skift predicts the global trends in travel for the upcoming year. This year’s report did not disappoint as it looked at topics from the rise of the U.S traveler to what the travel agent of the future will look like.

Which research findings and travel trends are you finding most compelling in 2016?  Tweet us @AboutDCI!

Written By

Robyn Domber

Robyn is DCI’s Vice President of Research. In this role, she spearheads all of the firm’s primary and secondary research efforts, including surveys, focus groups, data analysis and result compilation. She joined DCI with 15 years of experience in the site selection and economic development consulting field.

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