Four Digital Dos for DMOs: September 2015September 11, 2015
The digital world requires marketers’ constant attention to stay on top of the newest tips, trends and technologies. Here are four pieces we’ve read recently that highlight practices every DMO should adopt.
Before you launch your next social campaign, review these guidelines from the Federal Trade Commission. If your DMO plans a contest that relies on consumer engagement or scores a paid deal with a big-name celebrity, related social posts must be labeled as advertising.
You can now get a glimpse inside your viewers’ minds with Facebook’s Audience Insights, which allows you to track household demographic data, page likes and spending habits to identify travel topics and lifestyles that interest your audience. These insights can help you fill your DMO blog, Twitter handle and Instagram feed with content readers want to see.
Don’t let stale subject lines and inefficient sentence structure stand in the way of successful email marketing. There are now 16 tools available that will ensure your pitches, press releases and newsletters are full of crisp content that resonates with readers.
Online video continues to grow more pervasive. Organizations of all sizes can now share video content readily online, so quality is king. DMOs that can tell their destination’s story in emotionally engaging ways will reap the benefits of the online video boom. Check out Louisville and Indianapolis as two great destination examples.
Is there a digital development you’ve been watching lately? Let us know on Twitter @AboutDCI!