News & Views

Five Destination Marketing Campaigns That Will Inspire You to Pack Your Bags

Traditional marketing wisdom has established the importance of providing repeated exposure to a brand. While savvy marketers know the importance of brand engagement, nowadays consumers are bombarded by marketing messages everywhere they turn.

In the journey to reach consumers, destination marketers have one distinct advantage. Travel is inspiring! The Harvard Business Review notes that “[i]nspiration is one of the most underused drivers of effective marketing – and one of the most powerful.”

Here are five destinations that are making the most of the power of place – inspiring travelers along the way!

Have you seen other innovative destination marketing efforts this summer?  Tweet us a picture @aboutDCI.