Podcast: Successful Hello West Michigan Campaign Centers around Unique Programming; Niche EventsDecember 11, 2014 | By: DCI
For December’s talent attraction podcast, DCI Account Executive Sarah Reinecke speaks with Cindy Brown, Executive Director of Hello West Michigan, who shares more insight on the campaign, which aims to bring Michiganders back home.
The Hello West Michigan website went live in January 2010. In this month’s podcast, Cindy Brown provides background on unique campaign elements, including a trailing significant others program that has helped place nearly 200 candidates in full-time positions since March of 2013. Hello West Michigan also hosts creative, niche events, including an annual event the night before Thanksgiving, which this year attracted 90 candidates and 17 employers. Already, at least one candidate has made it to the second interview process with a company, and is looking to move his family back to west Michigan.
Tune in below to hear more!