This Just In: Non-Cash Incentives That Attract Meetings to a Destination
November 4, 2014
Budget constraints remain a top issue for tourism boards vying for the attention of meeting planners. Creative DMO’s are looking at non-cash or cash-equivalent services in an effort to attract meetings, association business and convention sales without breaking their budgets.
By capitalizing on human resources and destination knowledge, DMO’s are providing special services to attract groups ranging from marketing support and delegate boasting services to public relations help with local media outlets.
Successful Meetings Magazine’s Leo Jackobson shares some of the most common practices found today. This includes the most recent trend of offering more digital support such as providing materials or even creating event-specific micro-sites and apps or running a social media campaign.
As destination marketing leaders continue to confront budget and creative challenges in an increasingly more competitive marketplace, the article highlights some of the best received tactics found today.
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