This Just In: New AmEx Study Touts Trends for 2015 in Meetings Market
October 16, 2014
Following a comprehensive survey of international meeting planners, buyers and hotel suppliers, the American Express Meetings & Events Global Meetings Forecast released predictions for the year ahead.
The findings predict that meetings will continue to play an important role in increasing visibility for companies around the world in 2015, a trend which should help drive long-term industry growth. With meeting activity growing slightly in the year ahead, meeting professionals expect an increased focus on high expectations and results measurement.
As we have seen in recent years, meeting planners are expected to incorporate virtual technology into meeting programs and nontraditional meetings facilities will continue to experience increased traction.
Good news, there is a positive outlook for meeting budgets, with many meeting professionals seeing consistent budgets and slight increases.
Meeting professionals report a slight decrease in meeting sizes with an increased demand for meetings at airport properties as meeting owners try to maximize attendee schedules.
North American meeting planners predict training meetings to continue to grow. Incentives and special events are predicted to spend the longest period of time in destination, followed by conferences.
The survey forecasts Chicago to rank as the number-one meeting destination in North America, followed closely by Orlando. London is the favored city for meetings in Europe followed by Paris. While mainland China continues to see meetings growth, Singapore is the leading meetings destination in Asia, followed by Shanghai. Brazil’s Rio de Janeiro and Mexico’s Riviera Maya are the favored destinations in South and Central America.
Overall, the survey forecasts a stable year for the meetings industry with increased commitment towards maximizing meeting time and measuring return.
For the complete report, please click here.