PR Bulletin: Q2 Travel Media Outlet Updates

July 1, 2014

As a follow-up to our PR Bulletin Q1 updates blog post, I wanted to provide additional updates from April through June 2014. Many staff transitions have taken place within key US and Canadian outlets, from a new Travel Editor at the Boston Globe to a new Editor-in-Chief at Ebony. Also, Metro in Canada is embracing augmented reality elements.

Here is a round-up of travel media updates for time-strapped marketing and PR professionals.

Boston Globe: The new Travel editor, Chris Morris, is moving over from the Arts desk; previous Travel editor Anne Fitzgerald is retiring.
Canadian Family: The popular parenting magazine is moving to online-only, with the summer 2014 issue its last in print. The publication will continue editorial content online, including the Canadian Family Food Awards.
Ebony: Johnson Publishing named Mitzi Miller as the new Editor-In-Chief of Ebony magazine. She is replacing Amy DuBois Barnett, who is leaving Ebony to pursue other opportunities. Miller will debut as editor of Ebony with the July 2014 issue.
Ladies Home Journal: After 131 years, this magazine will cease being published monthly, becoming a special interest publication sold on newsstands. The New York editorial staff has been laid off with production moved to Meredith’s Des Moines, Iowa office. The July 2014 issue will be its last monthly issue with the special interest version slated to appear on newsstands this fall. The website will continue to publish content.
Los Angeles Times: Southern California’s leading daily newspaper has re-designed its website for easier content navigation. New elements include pre-drafted news tweets known as “sharelines,” a mobile friendly design and infinite scroll.
The Los Angeles Register: The owners of the Orange County Register in Southern California have launched this new daily newspaper in the Greater Los Angeles area. It will be sold at more than 5,500 retail outlets and vending machines.
METRO (Canada): This Star Media Group-owned commuter paper is adding augmented reality elements to its editorial pages across Canada. The goal is to bridge the gap between the paper and digital copies of the title. New content to be developed for each section of the paper includes slideshows and videos.
PostMedia Newspapers: This national Canadian publisher of newspapers recently unveiled the newly redesigned Ottawa Citizen newspaper and website, reflective of what is to come for its other daily newspapers in 2014.  The news outlet debuted distinct apps for smartphones and tablets, and a color-coded system across its different sections. The design is meant to target a younger more search-driven demographic who are highly educated and affluent.
TripAdvisor: After 20 years with Conde Nast Traveler, Wendy Perrin has announced her new role as a Travel Advocate for the leading user-generated travel website.
Yahoo Travel:  Former Travel + Leisure Deputy Editor Laura Begley Bloom has been named Executive Editor at the re-launched Yahoo Travel. This follows the January 2014 launch of Yahoo Food and Yahoo Tech.  


Written by Malcolm Griffiths

Malcolm is Vice President in Development Counsellors International’s Tourism Practice. Since joining DCI from Tourism Australia in 2003, he has developed creative marketing and public relations campaigns to communicate travel experiences for destinations spanning the globe, from California to Sweden, Miami to Tasmania.

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