News & Views

Best Services For Tracking Earned Media Coverage

As a PR professional at a DMO, we know that you’re measured based on the number and quality of media placements your team secures. But tracking earned media coverage can be a daunting, time-intensive and arduous task.

Given the amount of content produced each day, finding references to your destination can be like searching for a needle in a haystack. If you’re a high-profile destination, you may have hundreds of media mentions on broadcast, blogs and print each day.

So, how do you keep track of it all? Luckily, there are media monitoring services that track and collate each day’s placements from broadcast segments to traditional print articles to social media mentions to blog hits.

Below we’ve created a chart comparing five of the most popular media monitoring services for DMOs.  It’s easy to read and has all the fixings—functionality, price, article availability, etc.

With the announcement this month that Cision and Vocus merged, it will be interesting to see how the new services will work together and/or consolidate product offerings. We’ll be sure to update you once we learn more.

We’d love your thoughts on the services you currently use and the pros and cons for each.

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