Six Tips from 2 Cities on Launching Talent Attraction Campaigns

August 31, 2012

Yesterday, I had the pleasure of moderating a webinar called “A Talent Attraction Crash Course for Economic Developers: 6 Tips from 2 Cities on Launching Your Campaign,” with two incredible leaders in the economic development industry, Jennifer Bosser, Assistant Executive Director for Wake County Economic Development, and Mary Moran, Vice President of Marketing & Communications for Calgary Economic Development.

During the 45-minute webinar, Jennifer and Mary spoke about their experiences in starting talent attraction campaigns – the “Work in the Triangle, Smarter from Any Angle.” initiative and the “Calgary. Be Part of the Energy” campaign – respectively. They shared best practices, lessons learned and what they wish they had known as they kicked off their communities’ efforts to target skilled professionals.

These key pieces of insight were distilled into the following six tips for other communities looking to launch campaigns to attract talent to their region:

  1. Engage Your Business Community Early
  2. Determine the Image You Need to Convey
  3. Create an Exciting Brand Aimed at Consumers
  4. Build a Fully Integrated Marketing Campaign
  5. Involve Ambassadors as the Face of Your Brand
  6. Make a Splash with Your Campaign Launch

If you’re interested, we’ve included the presentation below. Keep an eye out in the coming months: we’ll post answers to the questions that were asked during the session – including those for which we ran out of time to get to.

Written by Erin Bodine

Erin Bodine is an account director at DCI, overseeing the firm’s talent attraction services. She has worked on behalf of nearly 20 communities, ranging from Carrollton, Texas, and San Diego, Calif., to the country of Colombia, and the Canadian province of Saskatchewan. Her work in the area of talent attraction includes campaigns for the Wyoming Business Council and Wake County Economic Development’s “Work in the Triangle” initiative.

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