How Three Travel Websites Can Tweak E-mail Registration Process for Better Results

April 30, 2012

Recently, DCI has partnered with Jay Baer, founder of Convince and Convert, a consulting firm that works with leading corporations and agencies to harness the power of social media.

We really love the insight and counsel that Jay and his team provide us and our clients on a daily basis. One such example: last week, Convince and Convert released a webiNINE, the firm’s 9-minute webinars for social media and online marketing practitioners, which reviewed e-mail sign-up process for three websites in the travel and tourism industry.

Check out their thoughts on how Visit Milwaukee, Visit Montana and Travel Oregon can tweak their e-mail sign up processes to work even better than before.

All of it is pretty sound advice: including that organizations with e-newsletters should consider posting a sample e-mail on websites so people know what they will receive, send thank you verification-emails and even incorporate the e-newsletter sign up on your Facebook page.


Susan Brake

Written by Susan Brake

Susan Brake is Vice President at DCI overseeing the digital media strategy for all the firm's economic development clients. Since joining the company, she has effectively leveraged traditional and social media tactics to reach target audiences for her clients large and small.

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