Insight Into The Industry’s Most-Burning Budget Questions

DCI set out to evaluate economic development marketing budgets including how and where economic development organizations are spending their money and establish a measuring stick across several key metrics. To do this, we conducted a survey with EDOs representing both state and region/city areas across the U.S to collect the latest benchmark data on marketing budgets.

In our latest DCI Q Report, “Show me the Money: Economic Development Marketing Budgets,” we seek to understand:

  • Which marketing channels are EDOs allocating the most money to?
  • What’s an average salary range for top-performing economic development marketers? 
  • How much budget is being spent on external vs. internal marketing?
  • How do your economic development organization’s marketing efforts and resources compare with your peer organizations? 

Our hope is that EDOs will be able to use this as an initial guide and benchmark for comparing marketing efforts and resources to peer organizations.