Australia and New Zealand Target Meeting & Incentive Planners

“You’ve introduced us to the best possible clients for Australia. Thank you DCI!”

Samantha Holmes, Business Events Executive/Americas, Tourism Australia

Save the Date - NY

The Challenge

Generate a buzz in the saturated business events marketing industry to showcase Australia and New Zealand as separate but complementary destinations for corporate meetings and incentive programs.

 

The DCI Strategy

DCI worked with Tourism Australia and Tourism New Zealand to create two special events for meeting planners that replicated the Australian and Kiwi environments in New York City and San Francisco.

 

The Results

  • Secured 30+ decision makers from incentive houses and corporations to attend the New York City event and 20 planners to attend the San Francisco luncheon.
  • Received five RFPs from the event that resulted in two confirmed pieces of business for Australia and New Zealand, worth $1,084,800 in economic impact.
  • Provided Tourism Australia and Tourism New Zealand with a list of 75 qualified clients who have the potential to do future meetings in Asia-Pacific region.