Uncovering Perceptions of Texas’ Business Climate
DCI’s research gave us the information we need to stay competitive in today’s economic development climate.
Texas wanted to know how its target audience, corporate executives and location advisors, viewed the state’s business climate in order to identify its strength and areas for improvement.
The DCI Strategy
DCI set out to gain first-hand, unbiased insight on the existing perceptions of Texas’ business climate and economic development initiatives through a survey of corporate executives and location advisors.
- DCI surveyed a total of 158 corporate executives and location advisors to gain insight on their views of Texas’ business climate.
- The survey examined a variety of topics, including the state’s strengths and weaknesses as a business location, what the government and state economic development organizations could do to improve the site search and selection process, and the likelihood that respondents would consider Texas for a future project.
- DCI presented the results of the research, “From the Outside Looking In: A Survey of Corporate Executives and Location Advisors on Their Perceptions of the Economic Development Climate in Texas,” to key stakeholders during a Research Roundtable session.