A Recipe for Success: Cincinnati, Site Selectors and Emeril
Harnessing Emeril’s star power helped put Cincinnati on the map for site selectors.
Cincinnati, Ohio was a vibrant, business-oriented city, but felt its reputation among national site selectors needed a boost.
The DCI Strategy
Cincinnati had a strong association with Emeril Lagasse, celebrity chef, restaurateur, TV personality and cook book author, whose show “Emeril Live” was headquartered in Cincinnati at the time. Knowing this, DCI chose to harness his star power to help put Cincinnati on the map for national site selectors.
- DCI invited site selectors from all over the country to attend a special taping of “Emeril Live” on the Food Network.
- Following the taping, site selectors were invited to attend a special wine reception with Cincinnati and of course, Emeril Lagasse himself.
- The highly successful and unique event was attended by 17 site selectors.
- The event is still talked about among the consultants who were able to attend.