Putting Sioux Falls in the National Spotlight

It feels like we've moved into a higher division with the types of projects we’re seeing.

Slater Barr, Sioux Falls Development Foundation President

Sioux Falls Website

The Challenge

Despite its outstanding reputation as a business location among in-state and regional businesses, Sioux Falls was a relative unknown around the rest of the country.

 

The DCI Strategy

DCI used research, interviews and a review of current marketing strategies to devise a campaign that would update the Sioux Falls look and position the area as a serious player among national site selection consultants and business executives.

 

The Results

  • DCI refreshed the Sioux Falls look with an upgraded website, logo, collateral information and trade show booth.
  • Media relations efforts resulted in national stories in The Atlantic, Fox News Channel, USA Today and New York Times —the region’s first economic stories in years—featuring a highly skilled labor force and growing economy.
  • DCI organized site consultant lunches in Chicago and New York to communicate the region’s value proposition, and hosted a FAM tour to showcase the community.
  • According to Sioux Falls Development Foundation President Slater Barr, inbound leads from site selection consultants increased “significantly” following the start of the program.