Telling Sioux Falls’ Story to Site Selectors

I was just amazed at how modern and attractive everything was — in Sioux Falls, particularly. It just changed my entire impression of what I thought South Dakota was all about.

Bob Leak, Site Selector at Leak Goforth Company, LLC

The Challenge

The city of Sioux Falls, South Dakota is rapidly growing (currently the fourth fastest-growing economy in the country); an excellent location for business, and is full of culture, innovation and industry. The problem? Just a few years ago, nobody seemed to know anything about Sioux Falls. That included national site selection consultants, a key audience for the region’s business attraction strategy.

 

 

The DCI Strategy

Starting in 2012, DCI began aggressive outreach to site selectors on behalf of the Sioux Falls Development Foundation. This included bi-annual “familiarization tours” to Sioux Falls, where the consultants toured the region’s business and recreation assets (including everything from world-class hospitals to Mount Rushmore), as well as luncheons with South Dakota’s Governor in key markets like New York and Dallas.

 

The Results

  • More than 60 site consultants have attended Sioux Falls events since DCI began targeting this audience in 2012.
  • Prior to DCI’s work, Sioux Falls had virtually no contact with site selectors, save for a few leads that came its way organically. Now, the city is well-known among these influencers and is pursuing numerous leads that have originated from DCI’s outreach.
  • In June 2015, DCI coordinated a familiarization tour to Sioux Falls in conjunction with the announcement of South Dakota’s first-ever business mega-site. Five consultants traveled to Sioux Falls to visit the site and offered very positive comments to local media.