Positioning Scotland as the UK’s Economic Leader

Scotland is the UK’s new investment powerhouse.

Global Corporate Xpansion

First Minister Alex Salmond at the Commonwealth Club

The Challenge

Scotland sought to position itself as a country ripe with trade and investment opportunities for North American companies looking to expand their operations in Europe.

 

The DCI Strategy

DCI aimed to spotlight Scotland as a global leader in life sciences, oil and gas and renewable energy.

 

The Results

  • Secured interviews for First Minister Salmond and Scottish Development International (SDI) CEO Lena Wilson with Reuters, Bloomberg BusinessWeek, The Economist, Financial Times, The New York Times and CNBC.
  • Arranged for First Minister Salmond to speak at the prestigious Commonwealth Club in San Francisco to an audience of more than 200 executives, amplified by an op-ed in the San Francisco Chronicle.
  • Generated more than $80 million and 100+ media results in its first two years of working with Scotland.
  • Put Scotland in the spotlight at 10+ trade shows, including BIO International, Offshore Technology Conference and the NYU Hospitality Conference.