Positioning Scotland as the UK’s Economic Leader
Scotland is the UK’s new investment powerhouse.
Scotland sought to position itself as a country ripe with trade and investment opportunities for North American companies looking to expand their operations in Europe.
The DCI Strategy
DCI aimed to spotlight Scotland as a global leader in life sciences, oil and gas and renewable energy.
- Secured interviews for First Minister Salmond and Scottish Development International (SDI) CEO Lena Wilson with Reuters, Bloomberg BusinessWeek, The Economist, Financial Times, The New York Times and CNBC.
- Arranged for First Minister Salmond to speak at the prestigious Commonwealth Club in San Francisco to an audience of more than 200 executives, amplified by an op-ed in the San Francisco Chronicle.
- Generated more than $80 million and 100+ media results in its first two years of working with Scotland.
- Put Scotland in the spotlight at 10+ trade shows, including BIO International, Offshore Technology Conference and the NYU Hospitality Conference.