Crossing Borders: Telling Montréal’s Story to U.S. Site Selectors
DCI helped us build relationships with key site selection consultants from around the U.S.
To increase investment from across the border, Montréal International wanted to broaden and deepen its relationships with U.S.-based site selectors.
The DCI Strategy
DCI set out to put Montréal International face-to-face with a target audience of site selectors in key markets to facilitate relationships and boost U.S. investment in the Canadian city.
- DCI coordinated successful missions in New York, Chicago, San Francisco and Los Angeles.
- Depending on the market, DCI facilitated a combination of one-on-one meetings, intimate luncheons and events, such as the Cirque du Soleil.
- DCI also helped coordinate a familiarization tour of site consultants to Montreal and Quebec.
- Montréal International engaged personally with more than 30 site selection consultants, paving the way for future partnerships and investments.