Colorado “Invests” in Talent Attraction

DCI provided the much-needed expertise in talent attraction marketing to help us establish a new microsite, ‘Work at Your Peak in CO’. Compelling imagery and cutting-edge features have helped to position this new brand nationally, attracting new workers to this thriving industry.

-Janet Fritz, Senior Director, Marketing & Technology, Metro Denver EDC

Workatyourpeak microsite

The Challenge

Due to a growing investment services industry and need for a strong talent pool, the Metro Denver EDC sought to increase general awareness of Colorado’s investment services cluster and highlight the state’s career growth opportunities and vibrant quality of life.

 

The DCI Strategy

DCI proposed the development of a talent microsite to the Metro Denver EDC, branding it “Work At Your Peak in Colorado”. The site would convey the opportunities found in Colorado’s investment services industry and serve as a resource for helping HR professionals make the case “Why Colorado” for prospective talent. View the talent attraction microsite here.

 

The Results

  • DCI and its digital development partner, RDG, built a responsive, mobile-friendly website with vivid imagery and animated, CMS controlled callout statistics.
  • Profiled individual employees to showcase their success story of working in Colorado’s investment services industry.
  • Incorporated company profiles and jobs boards, professional development opportunities, and quick links and downloadable resources.
  • Within one month of launching, the microsite saw more than 2,700 sessions and over 700 returning visitors.