Exposing #ArtsinLB

In Long Beach, we’re proud of our standout events and cultural offerings. DCI brought us top of mind with our key audiences – by placing us at the top of their social feeds.

Bob Maguglin, Director of Public Relations, Long Beach CVB

ArtsinLB Summary Report - Top Results

The Challenge

In the shadow of Los Angeles, Long Beach, California, sought to bring its thriving arts and culture scene to center stage.

 

The DCI Strategy

DCI launched a digital strategy, securing six top-tier digital influencers and cultural tastemakers to explore Long Beach’s top attractions and cultural highlights. Each influencer was provided with a digitally oriented itinerary which featured the social channels for key destination experiences.

 

The Results

  • Top arts and lifestyle digital influencers such as Scott Eddy (@MrScottEddy), YouTube star Sam Schuerman (The Sam Schuerman Show) and Beth Williams (Travels in Translation), were introduced to Long Beach.
  • Used #ArtsinLB to generate organic content about Long Beach across a variety of social platforms including Instagram, Twitter, YouTube, Facebook and blogs.
  • The campaign generated 1,926 posts and 37.8 million impressions, with high levels of engagement totaling more than 47,000 touchpoints from just three days in-destination.