DCI Debuts Costa Rica’s New President
In one week, DCI spearheaded two successful US media tours for President Solís, which produced top-tier media coverage and aided in positioning Costa Rica as a trusted location for investment.
Just one month after his inauguration, President of Costa Rica, Luis Guillermo Solís, sought to increase foreign direct investment and trade between Costa Rica and the U.S.
The DCI Strategy
With only one week’s notice, the Costa Rican Investment Promotion Agency (CINDE) engaged DCI to execute two business missions for President Solís in New York and San Jose, California to promote opportunities for U.S. investment in Costa Rica.
- In San Jose, DCI arranged an exclusive speaking engagement with the Commonwealth Club and World Affairs Council, where the President addressed an audience of 350+ business executives.
- DCI secured interviews for President Solís with 11 top-tier media outlets, including the Wall Street Journal, New York Times, Fortune, CNNMoney and San Jose Mercury News.
- Through DCI’s outreach, President Solís also made appearances on top broadcast networks such as Bloomberg Television, El Financiero, The Street, CNN en Español and Reuters Insider.
- In total, these interviews produced 17 stories with a reach of 50+ million.