A Rapid Launch for ChooseNJ.com

DCI created a quick ‘stop-gap’ website for a startup organization that just keeps getting better with age.

Choose New Jersey

The Challenge

Newly formed as New Jersey’s business attraction and marketing organization, Choose New Jersey Inc. needed a new website ASAP to promote the state’s advantages to corporate executives and site selectors.

 

The DCI Strategy

DCI swung into high gear with a development partner to design user-friendly navigation, develop all content from scratch, source photos and have a laser-like focus on search engine optimization to gain visibility for the new organization.

 

The Results

  • DCI launched the new website in 90 days with punchy graphics, strong calls to action, company spotlights and robust content, including a GIS system.
  • Following the website launch, DCI continually monitored, suggested and created new, relevant content.
  • DCI conducted a website audit six months after the lunch to identify how people were interacting with the site, and make suggestions to improve SEO and increase traffic.