Happy 10th Birthday Hashtag, Love #Tourism and #EconDev
August 23, 2017
Social media mavens, rejoice! Today is the 10th anniversary of the #hashtag! Since its inception a decade ago, the hashtag has become an invaluable social media tool used to streamline a conversation, bring together ideas, spread breaking news and fortify brand identity.
The hashtag has become a revolutionary tool in digital marketing, and has been used in digital marketing campaigns around the world from brands like Coca-Cola, with the campaign #ShareACoke to IcelandAir with the campaign #MyStopOver, the hashtag has undoubtedly permeated the way both consumers and marketers use social media. But did you know the hashtag was not originally intended for use as a marketing tool?
On August 23, 2007, the idea of the hashtag was proposed to Twitter executives as a way to group related tweets, similar to a search function.
Now, in 2017, 125 million hashtags are tweeted every day, on average.
To commemorate a decade of the hashtag, here are some of our favorite #econdev and #tourism hashtags:
Learn more about the humble beginnings of the hashtag, and how brands have turned it into a lucrative marketing tool from AdWeek’s latest article.
Want to wish the hashtag a happy birthday? Be sure to use the hashtag #hashtag10 to join in the digital birthday festivities.
Happy Hashtagging! Tweet us with your favorite travel hashtag at @aboutdci!