Training Course: Economic Development Marketing & Attraction
March 30-31, 2017
DCI’s Senior Vice President, Dariel Curren, will lead a hands-on course, which will dive into effective tools for developing and implementing a high-impact marketing and attraction blueprint. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. This course will outline powerful techniques for digital marketing, website design, and contemporary trends in foreign direct investment. Participants will learn to strengthen their community message through economic development marketing tools such as optimized use of social media.
- Identifying target audiences through data-driven techniques
- Enhancing web design and social media to target new audiences
- Benchmarking, evaluating, and monitoring the marketing plan
- Strengthening your foreign direct investment efforts