Training Course: Economic Development Marketing & Attraction
February 23-24, 2017
Join DCI’s Executive Vice President and Partner, Julie Curtin, as attendees explore the fundamentals of developing and implementing a high-impact marketing and attraction plan. The course will teach participants the most effective techniques for online marketing, web design, and current trends in foreign direct investment. Additionally, participants will gain insights into optimizing social media and other economic development marketing tools.
- Identifying target audiences through data-driven techniques
- Benchmarking, evaluating, and monitoring the marketing plan
- Enhancing web design and social media to target new audiences
- Strengthening your foreign direct investment efforts