7 Social Media Holidays for Economic Development Marketing

December 19, 2016

economic development marketing

From World Emoji Day to National Microwave Oven Day, there’s a social media holiday for almost every type of celebration and there are many ways to incorporate them into your economic development marketing plan. From the widely-celebrated to the more unique, here are seven social media holidays to consider promoting with your economic development organization.

1. January 4, 2017 – #NationalTriviaDay

Kick off your New Year marketing with a series of fun trivia facts, including information on past awards, year-end rankings, economic research and more. Sharing strategic key messaging about your community on this day will not only increase traffic to your posts, but will also leave optimal SEO content for later searches by business executives, site selectors, talent and more.

2. March 21, 2017 – #NationalAgDay

What better way to promote economic development than to promote one of your top industries? Some ideas for delving into this holiday including sharing a recent announcement, touting key facts or linking to an industry-specific microsite. Is agriculture not a key industry for you? Try celebrating similar holidays like #NationalAviationWeek or #GlobalEntrepreneurshipWeek instead!

 

 

3. March 29, 2017 – #NationalMomandPopBusinessOwnersDay

This social media holiday is all about celebrating the small- to medium-businesses that operate in your community. Since many SMBs rely heavily on word-of-mouth marketing, your organization is likely to see increased post engagement if you mention specific businesses directly.

 

 

4. October 6, 2017 – #MFGDay17

National Manufacturing Day is an absolute must-have for your economic development marketing social media toolkit. Celebrated by nearly everyone¾from trade publications to large corporations to annual recognition by POTUS¾there are endless ways to promote the manufacturing prowess of your community.

 

5. November 11, 2017 – #VeteransDay

Most social media marketers celebrate bank holidays as a standard rule. This year, try stepping up your post game with an appropriate, economic development-oriented message on Veteran’s Day.

 

 

6. November 25, 2017 – #ShopSmall on #SmallBusinessSaturday

Created by American Express in 2010, this social media holiday has taken strong hold across America. Join in with your local entrepreneurs, startups and small businesses to share the important role they play in your economy.

7. Celebrate a product unique to your community!

There are plenty of social media holidays surrounding distinct products, foods and services. For example, Crystal City, Texas¾ the “spinach capital of the world”¾might consider celebrating #NationalSpinachDay on March 26, 2017. After you find the perfect day for your community, boost your posts with economic development-related content and watch your digital engagement soar.

 

 

Looking for more ideas for economic development marketing? From National Business Women’s Week to Support Your Local Chamber of Commerce Day, there is an endless range of social media holidays to tailor creatively to your social media strategy. For a full list of holidays, visit http://www.nationaldaycalendar.com/calendar-at-a-glance/.

Kaitlin Lapka

Written by Kaitlin Lapka

Kaitlin Lapka is an Account Executive at DCI. Since joining DCI in 2016, she has worked for places of all sizes, from country to county, including the Netherlands, Texas, New Hampshire, Auckland, New Zealand and Dutchess County, New York.

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