Rebranding Charles County’s Economic Development Website for Business Investment
July 13, 2016
Overview: The Charles County Economic Development Department (EDD) retained DCI to create a standalone, best-in-class economic development website specifically tailored for corporate executives and site selection consultants. The existing website, which was initially used for both economic development and tourism, suffered from many navigation issues and a large portion of its economic development content was hosted on a separate Charles County government website.
DCI created a new brand, logo and tagline, and worked with a partner to redesign of MeetCharlesCounty.com to give the EDD’s online presence a modern and cutting-edge look, with a clean, minimalistic design and straightforward navigation. The website was completely overhauled with fresh and relevant content, and customized for the EDD’s target audiences.
Launch Date: April 2015
Five Things DCI Loves About It:
The “Meet Charles County “ Landing Page: With stunning visuals of Charles County, the MeetCharlesCounty.com landing page draws users in with the logo and catchy tagline, “Close to the Capital. Far From Ordinary.” A custom map and upfront language provides visitors to the site with knowledge about the county’s strategic location and the opportunity to explore important information like key industries, data and available properties.
Brand-Consistent Design: With an overall minimalistic design, MeetCharlesCounty.com boasts consistent branding throughout the site, including featuring colors from the logo in both the navigation bar and the body text.
Straightforward Navigation: The navigation of MeetCharlesCounty.com breaks content down into six main buckets containing information important to visitors, particularly site selectors. From reasons to choose Charles County to key industries and data, users can find important information in just one to two clicks. An expandable site map at the bottom each page allows users to reach any page no matter where they are on the site, improving overall user experience.
The “Views from Charles” Blog: With a focus on evergreen content, the MeetCharlesCounty.com blog, “Views from Charles,” is updated regularly, featuring local businesses and entrepreneurs, as well as highlighting reasons why the county is a great place to live and work. Written with SEO in mind, the blog appeals to the multiple target audiences of the EDD: from local business owners, to site selectors and potential talent.
GIS Tool for Available Sites: With a variety of affordable real estate options for both retail and office space available in Charles County, MeetCharlesCounty.com makes it easy for visitors to explore existing sites using an interactive GIS planning tool. Users can sort by type of space and size, and add in layers to see demographic data and labor force information.
What are your favorite things about this economic development website? Tweet us @aboutdci or leave a comment below.