What We’re Reading: Tourism, Development Meet to Promote Destinations
July 29, 2015
In the July 2015 issue of O’Dwyer’s our very own Executive Vice President/Partner Karyl Leigh Barnes discusses the importance and economic benefits of tourism and economic development collaboration in successful place marketing.
“It was once rare that destination marketing organizations and economic development organizations would engage in anything aside from polite conversation. Recent research confirming the value of “place branding,” however, indicates those tides of ambivalence are changing into a sea of campaign and collaboration among DMOs and EDOs joining forces from the city level to a national scale.”
-Karyl Leigh Barnes, Executive Vice President/Partner
Download here: O’Dwyers Magazine – July 2015