What We’re Reading: Tourism, Development Meet to Promote Destinations

July 29, 2015

 

In the July 2015 issue of O’Dwyer’s our very own Executive Vice President/Partner Karyl Leigh Barnes discusses the importance and economic benefits of tourism and economic development collaboration in successful place marketing.

 

ODwyers July 2015 Cover

“It was once rare that destination marketing organizations and economic development organizations would engage in anything aside from polite conversation. Recent research confirming the value of “place branding,” however, indicates those tides of ambivalence are changing into a sea of campaign and collaboration among DMOs and EDOs joining forces from the city level to a national scale.”

-Karyl Leigh Barnes, Executive Vice President/Partner

 

 

 

 

 

 

 

 

Download here: O’Dwyers Magazine – July 2015

 

 

 

 

 

 

 

Laura Cyrille

Written by Laura Cyrille

Laura Cyrille works in DCI’s Tourism Practice on traditional and digital marketing campaigns for travel destinations around the globe. Prior to joining DCI, Laura provided digital and marketing support to the Los Cabos Tourism Board.

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