The Podcast Revival (6 Travel Shows DMOs Should Target!)

June 18, 2015

The podcast “Serial” was a 2014 pop culture hit and had all of America talking. It highlighted the under-the-radar popularity of podcasts. According to USA Today, podcasting is back and booming. Apple has surpassed 1 billion subscriptions for podcasts via iTunes.

This recent  Edison Research report estimates 39 million Americans have listened to a podcast in the past month—an all-time high! The same study shows that podcast listeners skews young (half of all listeners are age 12-34) and affluent (4 in 10 podcast listeners have a household income of at least $75,000). They are more likely than the average American to have consumed media in a non-traditional way (by watching on a computer, cell phone or tablet) and are more likely to be social media users (78 percent compared to 56 percent of the U.S. population).

Travel-themed podcasts are flourishing. The combination of high disposable income and an affinity for social sharing makes podcast listeners a prime target for many travel marketers.

Here are some examples of podcasts that destination marketing and public relations pros should consider pursuing from an earned and/or bought media perspective.

Which podcasts do you listen to? Have you had marketing success partnering with a podcast creator?

Leave a comment below.

 
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Amateur Traveler: Chris Christensen takes listeners around the world with his destination focused podcasts. Available on iTunes and Google.
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As Told By Nomads:  Tayo Rockson interviews global nomads – leaders in business, culture and travel to discuss what it takes to embrace one’s global identity and become a global leader.
 Untitled design (12)  Extra Pack of Peanuts: Husband and wife Travis and Heather Sherry share their world roaming experiences, imparting wisdom, tips and advice along the way.
 Untitled design (11) - Copy OnTravel: Travel journalists Paul Lasley and Elizabeth Harryman speak with travel industry leaders as well as highlight destinations around the world.
 Untitled design (14) This Week In Travel: Leading digital travel story tellers Gary Arndt, Jen Leo and Chris Christensen podcast a semi-weekly round table with other experts to discuss news and trends within the travel industry.
 
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Zero To Travel: Jason Moore roams the world while running his online business. He shares practical travel tips and interviews authorities on the best places to visit.

 

Written by Malcolm Griffiths

Malcolm is Vice President in Development Counsellors International’s Tourism Practice. Since joining DCI from Tourism Australia in 2003, he has developed creative marketing and public relations campaigns to communicate travel experiences for destinations spanning the globe, from California to Sweden, Miami to Tasmania.

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