May Signals Another Successful National Tourism Week
May 22, 2015
In the past year, the U.S. travel industry generated $2.1 trillion for the U.S. economy, with direct travel spending by domestic and international travelers totaling $927.9 billion. To celebrate this achievement and to raise awareness of the economic impact of tourism in U.S. communities, a record number 400 DMOs across the U.S. hosted unique events during National Tourism Week. Here are a few campaigns that caught our eye.
Bucks County, PA celebrated National Tourism Week with free ice cream during “The Scoop’s On Us” event. Uncle Dave’s Homemade Ice Cream® shop dished up more than 150 free scoops during the three hours event, where participants “got the scoop” on the destination.
Las Vegas, Nevada
Industry leader, the Las Vegas Conventions and Visitors Authority, took a different approach as the Host Committee honored tourism professionals as “Hospitality Heroes.” Former mayor of Las Vegas, and current Host Chair Oscar B. Goodman, surprised multiple industry professionals with an award, honoring all of the hard work they do for the destination.
The Louisville Convention & Visitors Bureau decided to spread some hometown love to residents with a month-long celebration featuring deep discounts to more than 80 area attractions, restaurants, shops and hotels for residents who show their state, college, or military ID. They also launched the #LouisvilleLove photo challenge, encouraging residents and visitors to snap and share photos of Louisville. This year-long challenge will award the first 250 entries with a selfie button from the Louisville Visitor’s Center and the two best photos will win a $2,500 cash prize!
Visit Ridgefield, known as a ‘Bicycle Friendly Community’ by the League of American Bicyclists, hosted the Natchez Trace Century Ride. More than 300 participants cycled up to 100 miles of the historic parkway, taking in the views of Ridgefield. Then they were joined by others to celebrate at the ‘Ridgeland Rockin’ after the Ride” celebration with food, music and chances to win numerous prizes.
Laura Cyrille and Beatrice Ghiglino contributed to this post.