Three Things That Changed Travel Marketing in 2014
December 9, 2014
1. The Little Guys Sell Out Big (Literally):
This year, travel marketing continued to evolve into the mobile and digital space even further with sites like Yahoo!, AOL/Mapquest and USA Today bumping up their digital travel content. Syndication and freelance-written stories became king in 2014, with content being shared from smaller travel-focused blogs to larger publications on an increasing scale. Sites like Fodors, 10Best and Sherman’s Travel fed media giants like CNN and Huffington Post with regular slideshows, rankings and listicles.
2. Local Experts Tell It Like It Is:
Staffs decreased as freelance content and ‘local expert’ written posts continued to increase. Sites like AFAR.com and Buzzfeed.com allowed marketers to post travel content themselves about their destinations, changing the way traditionally earned editorial content is created for the consumer.
3. Travel Media Gets a Major Shake Up:
With departing Editor-in-Chiefs at Travel + Leisure, Condé Nast Traveler and National Geographic Traveler, top publications also made some major strategy and design changes this year. In addition to EIC’s on the move, Ladies Home Journal monthly magazine folded after 130 years, and Time Inc. bought Food & Wine, Travel + Leisure and Departures from American Express Publishing, leading to some major shifts in strategy and staffing.