This Just In: Non-Cash Incentives That Attract Meetings to a Destination

November 4, 2014

Budget constraints remain a top issue for tourism boards vying for Credit: Successful Meetingsthe attention of meeting planners.  Creative DMO’s are looking at non-cash or cash-equivalent services in an effort to attract meetings, association business and convention sales without breaking their budgets.

By capitalizing on human resources and destination knowledge, DMO’s are providing special services to attract groups ranging from marketing support and delegate boasting services to public relations help with local media outlets.

Successful Meetings Magazine’s Leo Jackobson shares some of the most common practices found today.  This includes the most recent trend of offering more digital support such as providing materials or even creating event-specific micro-sites and apps or running a social media campaign.

As destination marketing leaders continue to confront budget and creative challenges in an increasingly more competitive marketplace, the article highlights some of the best received tactics found today.

Click here for a link to the full article. If you have any trouble accessing the article, please just shoot me a quick email and I’ll send you a copy.

Written by Karyl Leigh Barnes

Karyl Leigh Barnes is managing partner of DCI’s Tourism Practice. Since joining the firm in 1998, Karyl Leigh has led destination strategy and created marketing communication programs for destinations on every continent except Antarctica.

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