DCI Auctions off One Day Strategic Analysis For Those Involved in Meetings/Incentives/Conventions Marketing

March 8, 2013

This year, we decided to use our expertise in the meetings and incentives industry to give back to our industry, by participating in the Destination & Travel Foundation’s silent auction, which will raise funds for research, education, scholarships and programs that support the destination marketing and travel industries.

DCI is currently auctioning off a one-day strategic analysis of a destination’s meetings/conventions/incentives marketing plan. Based on this analysis, we will offer recommendations for the program’s enhancement. We will also provide the winning bid with a copy of Winning Strategies in Destination Marketing, which reports on the best marketing techniques DMOs can employ to help shape meeting planners’ perceptions of a destination.

Interested bidders have until 4 p.m. on March 14 to submit a bid for the service. Bidding will also be accessible in person for attendees of DMAI’s Destination Showcase tradeshow.

If you’re unsure on how bidding will benefit you, check out our list of MICE services to see if there’s a fit for your organization. Or just ask Copenhagen how we confirmed its site as the location for the International Alzheimer’s Conference in 2014 which will bring in an estimated 4,000 delegates and $22 million in economic benefit to the city.

Written by Daniella Middleton

Daniella Middleton is a Vice President in the Tourism Practice, directing digital marketing strategies and DCI's Meetings, Incentives, Conventions & Exhibitions division. She oversees the sales team, manages the yearly marketing plans for current clients and strategizes market growth opportunities.

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