DCI Kicks Off “Let’s Talk Talent” Talent Attraction Webinar Series with 6 Tips from 2 Cities

August 17, 2012

If you’re in economic development, you know that attracting talent has become a -chicken-or-an-egg problem. Companies won’t come without the right talent, and skilled professionals won’t come without the right companies. But more and more, the pendulum is swinging toward communities’ ability to attract talent.

Given the increasingly important role that talent attraction is playing in economic development, DCI is launching a webinar series aimed at helping places uncover best practices from talent attraction campaigns across the country and around the world.

DCI’s inaugural webinar, “A Talent Attraction Crash Course for Economic Developers: 6 Tips from 2 Cities on Launching Your Campaign,” on Thursday, August 30, at 2pm EST/11am PST, will focus on how communities can kick off a talent attraction initiative.

In this 45-minute webinar, participants will hear about two recently launched talent attraction campaigns: one in the U.S. – the Research Triangle Region of North Carolina’s “Work in the Triangle” initiative – and one in Canada – with Calgary’s “Be Part of the Energy” campaign. These two communities will offer valuable insight and advice based on our experiences in working on talent attraction campaigns across North America.

I’ll be moderating the session (I’m Erin Bodine, DCI’s Talent Attraction Account Director) and the panelists will include Jennifer Bosser, Assistant Executive Director for Wake County Economic Development, and Mary Moran, Vice President of Marketing & Communications for Calgary Economic Development.

Click here to sign up for the webinar. We hope you can join us as we share best practices on how to start your talent attraction campaign, from engaging your regional partners, companies and industry associations, to branding your campaign and planning for your big launch event!

Written by Erin Bodine

Erin Bodine is an account director at DCI, overseeing the firm’s talent attraction services. She has worked on behalf of nearly 20 communities, ranging from Carrollton, Texas, and San Diego, Calif., to the country of Colombia, and the Canadian province of Saskatchewan. Her work in the area of talent attraction includes campaigns for the Wyoming Business Council and Wake County Economic Development’s “Work in the Triangle” initiative.

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