How Three Travel Websites Can Tweak E-mail Registration Process for Better Results
April 30, 2012
Recently, DCI has partnered with Jay Baer, founder of Convince and Convert, a consulting firm that works with leading corporations and agencies to harness the power of social media.
We really love the insight and counsel that Jay and his team provide us and our clients on a daily basis. One such example: last week, Convince and Convert released a webiNINE, the firm’s 9-minute webinars for social media and online marketing practitioners, which reviewed e-mail sign-up process for three websites in the travel and tourism industry.
All of it is pretty sound advice: including that organizations with e-newsletters should consider posting a sample e-mail on websites so people know what they will receive, send thank you verification-emails and even incorporate the e-newsletter sign up on your Facebook page.